ABOUT

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For over 10 years I’ve driven high-impact campaigns that reach audiences everywhere—digital, broadcast, AV, social-first, and experiential. I’ve led global projects for UCLA Health, Mazda, Chase-Marriott Bonvoy, L’Oréal, Heineken, Coca-Cola, REEF, and Sony, producing everything from cinematic brand films and 360° product launches to multi-market activations, immersive AR/VR experiences, projection mapping spectacles, and high-profile digital campaigns, including Times Square takeovers and brand campaigns on the Sphere Las Vegas exterior screen. Blending strategic vision with hands-on execution, I orchestrate complex productions and enterprise-level programs, align cross-functional teams, and bring bold, culturally resonant ideas to life at scale, ensuring every project lands creatively and operationally.